The color expertise company Pantone releases a "Color of the Year" every year. This year, it's "Viva Magenta"; the most bright, most vibrant magenta I've ever seen. It's the perfect blend of warm & cool tones that captured my eye the minute I saw Pantone's announcement.

So of course, I organized a photoshoot surrounding this color of 2023.

After weeks of research, color matching, shopping, and planning, this photo shoot came to life with TONS of extra thanks to my models, Randy Rochford, Charly Frisk, and Ayn Blanton.

I now present to you, the best of "Viva Magenta".